Dynamic government affairs leader with a proven track record at Royal Friesland Campina, achieving historical formula registration during COVID-19. Skilled in strategic lobbying and crisis communications, I excel in building collaborative partnerships and driving policy advocacy, ensuring alignment with public health priorities while safeguarding brand reputation.
1. Fully responsible for government affairs, product registration, crisis management and nutrition affairs.
2. Achieved historical formula registration during COVID-19—one of only two nationwide approvals.
3. Established a trusted network of experts and influencers to shape policy, drive industry dialogue, and mitigate emerging risks.
4. Led risk and crisis management involving product importation, post-market surveillance, consumer complaints, and media or KOL scrutiny, safeguarding brand reputation.
5. Promoted science-based nutrition communication to consumers and opinion leaders, aligning corporate messaging with public health priorities and brand positioning.
Policy advocacy engagement
Public policy development
Policy evaluation
Presentations
Public affairs management
Effective negotiation strategies
Strategic lobbying
Effective proposal writing
Media relations
Collaborative partnership development
Crisis communications
Federal and state legislation
Political insight
Coalition development
Policy advocacy
Issue management
Lobbying expertise
Quality analyses
Budget oversight
Research and analysis