Summary
Overview
Work History
Education
Skills
Timeline
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Tiger LIU

Tiger LIU

DFS, Head Of Government Affairs, China
Beijing

Summary

Dynamic government affairs leader with a proven track record at Royal Friesland Campina, achieving historical formula registration during COVID-19. Skilled in strategic lobbying and crisis communications, I excel in building collaborative partnerships and driving policy advocacy, ensuring alignment with public health priorities while safeguarding brand reputation.

Overview

21
21
years of professional experience
1
1
Language

Work History

Head of Government Affairs

DFS, China
Beijing
03.2022 - Current
  • Influenced positive policy outcomes through persuasive presentations at legislative hearings and meetings.
  • Trained employees on legislative processes and advocacy techniques as part of comprehensive employee development programs.
  • Implemented and maintained departmental procedures and delivered timely and accurate support to top management on public policy issues.
  • Served as a trusted spokesperson and subject matter expert for media interviews, panel discussions and public forums.

Head of Government Affairs

Royal Friesland Campin
Beijing
11.2019 - 03.2022

1. Fully responsible for government affairs, product registration, crisis management and nutrition affairs.

2. Achieved historical formula registration during COVID-19—one of only two nationwide approvals.

3. Established a trusted network of experts and influencers to shape policy, drive industry dialogue, and mitigate emerging risks.

4. Led risk and crisis management involving product importation, post-market surveillance, consumer complaints, and media or KOL scrutiny, safeguarding brand reputation.

5. Promoted science-based nutrition communication to consumers and opinion leaders, aligning corporate messaging with public health priorities and brand positioning.

Senior Central Government Affairs Manage

Johnson And Johnson Medical
Beijing
07.2018 - 11.2019
  • Conducted thorough analyses of proposed policies, identifying potential risks and opportunities for the organization.
  • Enhanced public policy strategy through continuous research on relevant legislative trends and regulatory updates.
  • Managed complex projects for optimal outcomes, prioritizing clear communication between cross-functional teams.
  • Established professional credibility by maintaining up-to-date knowledge of industry practices and compliance standards.

Head of Corporate and Regulatory Affairs

British American Tobacco
Beijing
07.2016 - 07.2018
  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.

Chief Toursim Officer

Ministry of Culture and Tourism
08.2004 - 06.2016
  • Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
  • Mentored junior staff members, helping them develop their skills and advance in their careers.
  • Improved department efficiency by streamlining and implementing policies and processes.
  • Implemented process improvements that streamlined workflows, reducing redundancies and increasing operational efficiency.

Education

Bachelor of Science - International Relations

Beijing International Studies University
Beijing
01.2025 - 02.2025

Skills

Policy advocacy engagement

Public policy development

Policy evaluation

Presentations

Public affairs management

Effective negotiation strategies

Strategic lobbying

Effective proposal writing

Media relations

Collaborative partnership development

Crisis communications

Federal and state legislation

Political insight

Coalition development

Policy advocacy

Issue management

Lobbying expertise

Quality analyses

Budget oversight

Research and analysis

Timeline

Bachelor of Science - International Relations

Beijing International Studies University
01.2025 - 02.2025

Head of Government Affairs

DFS, China
03.2022 - Current

Head of Government Affairs

Royal Friesland Campin
11.2019 - 03.2022

Senior Central Government Affairs Manage

Johnson And Johnson Medical
07.2018 - 11.2019

Head of Corporate and Regulatory Affairs

British American Tobacco
07.2016 - 07.2018

Chief Toursim Officer

Ministry of Culture and Tourism
08.2004 - 06.2016
Tiger LIUDFS, Head Of Government Affairs, China